Crunchyroll Assembles ‘Gundam’ Licensing Deal with Sunrise and Sotsu
Crunchyroll has announced a partnership with Sunrise and Sotsu. to manage the merchandising rights for “Gundam” titles across North and South America, the U.K., Europe, Australia and New Zealand.
The deal includes “Gundam” series “Mobile Suit Gundam,” “Mobile Suit Gundam Wing,” “Mobile Suit Gundam Seed,” “Mobile Suit Gundam 00,” and “Mobile Suit Gundam: Iron-Blooded Orphans.”
Crunchyroll and its partners will pursue opportunities across apparel, bags, accessories, furnishings and home decor, lifestyle and food categories.
Crunchyroll has debuted the partnership ahead of the 40th anniversary of the “Gundam” series. Premiering in 1979, the original “Mobile Suit Gundam” series has grossed more than $20 billion in retail sales over its lifespan.
The deal comes following Crunchyroll’s recent majority stake acquisition of VIZ Media last month.