Edutainment company Spacetoon Group has signed a deal with Pinkfong, an educational brand by SmartStudy, to bring the Baby Shark phenomenon to the Middle East and North Africa.
As part of the deal, the Baby Shark song will be broadcast in Arabic on the Spacetoon’s Kids TV channel and on its digital media platforms. The deal also includes the exclusive rights for ticketed and non-ticketed Baby Shark and Pinkfong events.
“We’re very proud of partnering with SmartStudy,” says Fayez Weiss Al-Sabbagh, president, Spacetoon Group. “We can't wait to see how our team will expand the popularity of the already successful Baby Shark song, but this time in the Arabic language."
ALC has signed on as master license holder of all categories for Pinkfong and Baby Shark.