'Adventure Time' Clocks Miniso Deal

Cartoon Network has entered a deal with Miniso to unleash a 264-item collection of accessories and apparel inspired by the animated series “Adventure Time.”

The retailer will fill its shelves with new items that bring Finn, Jake, Lumpy Space Princess and more to life including an immersive in-store collection, plush, stationery, gifts and accessories including backpacks and cosmetics.

The line is set to roll out in phases throughout February.

“The scale of this range demonstrates the popularity and enduring qualities of the ‘Adventure Time’ franchise globally,” says Vikram Sharma, vice president, Cartoon Network Enterprises, Asia Pacific. “Miniso has been a great partner for us. And when they wanted a brand that could provide young fans with an instantly-recognizable and fun association, 'Adventure Time' was the obvious, mathematical choice!”

Cartoon Network has also signed a deal to bring a new line of “We Bare Bears” merchandise to Miniso following the success of the initial collaboration in 2019. More than 200 new and revamped items will be available this month.

Both collections will be available at Miniso's stores in 62 territories worldwide and online.

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