Watchinu Launches Nickelodeon Smartwatch for U.S. Kids

NickWatch, a smartwatch with renowned safety features for children and made by Watchinu under license agreement with Nickelodeon, has made its way to the U.S. this summer. After gaining wide popularity across the U.K. last August and receiving the Red Dot Design Award for Product Design earlier this year, the device is available nationally on Walmart.com, and will be sold in Walmart stores in October. The NickWatch offers an array of content and features inspired by Nickelodeon’s characters, including motion-based games, experiences and role-play activities. Users can run through the sewer tunnels with the Teenage Mutant Ninja Turtles, learn Morse code with Lincoln Loud and practice balance with SpongeBob SquarePants.

The NickWatch also empowers independence in children without compromising safety. The subscription-based companion NickWatch app allows parents to safeguard children’s budding freedom with location tracking and communication tools. You can also create a geo-fence around frequented locations like school or a friend’s house and receive a notification when the child has left the area. Caregivers can message and call the user account on the watch, mute the device during school hours and choose who communicates with their child. Internet and regular social media platforms cannot be accessed through the watch.

“NickWatch is a true disruptor in the wearable tech category for kids, combining world-class Nickelodeon content with unrivaled parental controls and features,” says Udi Miron, chief executive officer, Watchinu. “We are bringing to market a smartwatch that is not only fun and enriching but will grow with the children who wear them for years to come.”

New games, stickers, watch face designs, sound effects, musical instruments, voice filters and more are released every few months.