Techno Source Acquires 'Glow Crazy'
Techno Source, a division of LF Products, has acquired the Glow Crazy line from Beverly Hills Teddy Bear Co. for all toy related categories.
Techno Source plans to expand the line for 2012, which currently includes the best-selling Distance Doodler glow wand, Doodle Dome tent, Glow-to-Go activity set, and Glow Glove. Glow Crazy products will be available for purchase at mass and specialty retailers nationwide.
Formerly marketed under the Beverly Hills Teddy Bear Co. BIGiggle brand, Glow Crazy products use patented technology to throw light across the room to appear on special, removable and reusable glow canvases and objects.
"Glow Crazy was one of the major success stories of 2011," says Eric Levin, division head, Techno Source. "Both consumer and retailer reaction was fantastic, and it certainly caught our attention. The line was sold out nearly everywhere by Christmas and it will only continue to grow in popularity in 2012 as we expand the line, its retail distribution, and its marketing support."
This acquisition was brokered by Robert Yusim from Product Counsel on behalf of Beverly Hills Teddy Bear Co.