TeamWorks, a new independent company that aims to develop original brand projects in Italy and overseas, will be the main sponsor of the Kids Licensing Forum at the Bologna Children’s Book Fair. The Forum, being held for the first this year, will be held from March 31 to Apr. 3.
“The TeamWorks objective,” says TeamWorks vice president Maria Romanelli, “is in fact to place itself in the Italian licensing business, offering a team service for operative solutions to partners, foster synergies and co-marketing activities among licensees, and optimize proposals to consumers.”
TeamWorks activities will aim at children, teenagers, and young adults, promoting specific projects with extensions to TV, multimedia, and Internet products. The TeamWorks portfolio includes Italian and international brands, including the RAITRE animated series “Little Princess.”