Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped DK to publish a series of books based on Wonder Woman and the LEGO DC Comics Super Heroes brands.
WBCP's Pam Lifford continues to craft a definitive global strategy and dedicated organization that is ready to drive global growth for the new DC films and characters, as well as its long-standing franchises and themed entertainment experiences.
Warner Bros. Consumer Products is building a robust series of licensing programs for its top brands and franchises including DC Entertainment, J.K. Rowling’s Wizarding World, “Looney Tunes” and Hanna-Barbera.
Warner Bros. Consumer Products EMEA, on behalf of DC Entertainment, has partnered with Exquisite to develop the first retail loyalty programs featuring DC Super Heroes across EMEA.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped Pyramid International to launch the U.K.’s first stationery range for “DC Super Hero Girls.”
Warner Bros. Consumer Products has teamed up with a slate of global licensees to support the upcoming animated film The LEGO Batman Movie, in theaters Feb. 10.
Warner Bros. Consumer Products is planning a superhero takeover for both screens and retail shelves in 2017.