The Discovery Channel has partnered with 7-Eleven to celebrate the 28th annual Shark Week with an eight-week promotion.

Discovery Consumer Products has partnered with The Mountain, an apparel manufacturing company, to produce a line of t-shirts celebrating “Shark Week,” which kicks off June 26.

Discovery Channel has teamed up with Delivery Agent to develop an omni-screen commerce campaign centered on Shark Week, on air this week.

Discovery Consumer Products has added two new licensees for Animal Planet- and Shark Week-branded toys, puzzles and craft sets.

Discovery Consumer Products has expanded its partnership with Wild Republic, part of K&M International, to launch new plush lines across several of its brands.