Mountain Dew licensing has tapped Commonwealth Toys & Novelty for a toy line featuring the Superbowl breakout brand, PuppyMonkeyBaby, in a deal brokered by Mountain Dew’s licensing agency, The Joester Loria Group.
Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
The Joester Loria Group has signed a series of new partners to bring PepsiCo’s Pepsi and Mountain Dew brands to homewares.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.