May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
LEGO Systems debuted new additions to its Star Wars line of building sets at the New York Toy Fair this week.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
Konami Digital Entertainment has released the first-ever global Star Wars card battle game, under license from Lucasfilm.