Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
Disney Consumer Products is bringing the power of the Force to the produce aisle with new Star Wars-branded fruit and vegetable offerings.
Disney took Anaheim by storm last weekend with a host of announcements and updates about upcoming film projects, new theme park additions and new consumer products at the D23 Expo.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
New licensed apparel trends, Man U appoints Asian casino resort partner, a recap of Disney's D23 Expo … this is the news that shaped the week of Aug. 17.
The product line for Star Wars: The Force Awakens will be revealed in a first-of-its-king live global toy "unboxing" event that will unfold over 18 hours in 15 cities and 12 countries.
Highlights of the new toy line for Star Wars: The Force Awakens were unveiled in an 18-hour "unboxing" event that was broadcast live online from 15 cities around the world.
More than 3,000 retail locations in the U.S. alone opened at midnight Friday to celebrate the release of Star Wars: The Force Awakens products.
Disney Interactive and Lucasfilm, in collaboration with gaming studio Kabam, have released the new mobile role-playing game "Star Wars: Uprising."
Disney debuted a massive range of product to consumers around the world on ‘Force Friday,’ with
sales success that only further bolsters the company’s dominance as the leading licensor