Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
Disney Consumer Products is bringing the power of the Force to the produce aisle with new Star Wars-branded fruit and vegetable offerings.
Disney took Anaheim by storm last weekend with a host of announcements and updates about upcoming film projects, new theme park additions and new consumer products at the D23 Expo.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
New licensed apparel trends, Man U appoints Asian casino resort partner, a recap of Disney's D23 Expo … this is the news that shaped the week of Aug. 17.