Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Marvel’s Guardians of the Galaxy exceeded the studio’s expectations in box office performance this past weekend and has the momentum to become a popular franchise.
Both Marvel and Funko offered a sneak peek at the upcoming dancing Groot from Guardians of the Galaxy this weekend via social media.