NORTH AMERICA—The NFLPA, through its marketing and licensing arm NFL Players Inc., and sports e-tailer Fanatics have renewed more than 17 agreements that are sub-licensed through Fanatics, and added four addition sub-licenses.
VF Corporation has entered into an agreement to sell its licensed sports group business to Fanatics.
This special report identifies the hot retailers to watch that are all driving change, innovation and expansion
Major League Baseball, Under Armour and Fanatics have entered a 10-year partnership, naming the global performance brand as the official uniform provider to MLB.
Cole Gahagan, chief commercial officer of Fanatics, will deliver the opening keynote address at Licensing Expo 2017.
For the first time this season NASCAR created a centralized location for merchandise at each track in partnership that saw merchandise sales increase 20 percent.
Sports e-retailer Fanatics has acquired Kitbag, a U.K.-based sports e-commerce company and wholly owned subsidiary of Findel for an undisclosed amount.
This weekend NASCAR fans will be decked out in co-branded gear for the SpongeBob SquarePants 400 NASCAR Sprint Cup Series race.