The Texas Lottery will now feature the Gas Monkey Garage, an automotive restoration shop in Dallas, TX, on new $2 scratch tickets, in a deal brokered by Brandgenuity.
Brandgenuity has secured three European licensees to help expand the Gas Monkey Garage brand outside of the U.S.
Brandgenuity has been named as the licensing agency of record for Viacom Music & Entertainment Group and its collection of networks including MTV, VH1, Comedy Central and Spike.
Brandgenuity has hired former Beanstalk executive Antonia Predovan as director of business development.
Edgewell Personal Care has partnered with the Fred David International Group to develop a fashion line for its sun care brand Hawaiian Tropic.
Celebrity entertainer and wedding planner David Tutera has partnered with jewelry manufacturer Fuzion Creations for an extensive collection of fashion jewelry.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.