Snack foods manufacturer Snyder’s-Lance has signed Brand Central as its licensing agency for for its portfolio of brands, which include Snyder’s of Hanover, Lance, Cape Cod, Pretzel Crisps, Snack Factory and more.
Krispy Kreme Doughnuts has partnered with General Mills’ Betty Crocker to create a new cake mix kit that incorporates the doughnut maker’s original glazed flavor.
Global color authority Pantone, in partnership with its worldwide agent Crazy Bell Agency (Japan excluded), has appointed Brand Central as its licensing representative for the U.S.
This Old House, a multi-platform home improvement brand, has appointed Brand Central as its exclusive licensing agency.
Mass Animation and Flying Tigers Entertainment have tapped Brand Central as the exclusive global licensing agency for the upcoming animated film, Blazing Samurai, in theaters next year.