M4 Entertainment, BOS and PW Productions will present the U.K. theatrical premiere of “Little Princess I Want to Celebrate!” The show will tour major U.K. theaters for five months.
Zodiak Kids inked a deal with Fabric Flavours to produce Little Princess apparel range for the U.K. including Little Princess t-shirts and nursery wear will be sold in both independent boutiques and fashion markets later this year.
Internationally, Little Princess calendars will launch in Germany; and Panini will include dedicated Little Princess pages in magazines published in France and Germany.
Zodiak Kids recently appointed three agents in Germany, Asia and Australia and New Zealand. m4e Group will represent the brand in Germany; Empire will represent the brand in Asia across all categories excluding publishing and DVD; and Merchantwise is the appointed licensing partner in Australia and New Zealand.
“We are thrilled with how the Little Princess brand is performing,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Rights. “We are excited to be working with Fabric Flavours on the roll-out of our very first apparel range which will be in stores later this year, and the new theatre production brings Little Princess even closer to her fans. 2012 is set to be an exciting year for the brand with a new Aurora plush range launching and more announcements to come.”