Vincent Chalvon Demersay, who remains chief executive officer of Marathon Media, is now chief strategy officer for Zodiak Media. Demersay will report to David Frank, chief executive officer, Zodiak Media. David Michel was named senior vice-president of group marketing, and remains general manager of Marathon Media. Valérie Tailland is promoted to director of group communication, in addition to her role as head of communication for Zodiak France. All three executives are based in Paris.
These new appointments complement the establishment in London last year of the group’s creativity and innovation unit headed by Cathy Rogers.
Zodiak Media has also recently completed a successful refinancing of all its banking arrangements in local markets to bring control and management of group finance through one international syndicate of banks managed from Paris.
"Zodiak Media comprises 45 companies around the world, bringing together experienced producers with successful track records in entertainment, fiction, kids and factual programming," says Frank. "This makes Zodiak Media a unique entity among the small number of major international media groups. The new identity and the key appointments announced today underline the successful integration of Zodiak Media’s component parts and our ambitions for its future development. The refinancing is also a key ingredient in this future development. Our aim is to allow each of our producers to express their creative talents individually while being empowered by the scale and power of our combined activities."