Zodiak Kids has added new partners in apparel, gifting and toys for the preschool series “Tickety Toc” in the U.K. and Eire.
In apparel, Blues Clothing is set to launch a range of outerwear this fall; VMC Accessories will produce headwear, gloves, scarves and sunglasses; and William Lamb has signed on for footwear.
In the homeware and gifting categories, Zak U.K. is planning melamine breakfast and dinner sets, lunch bags and bottles; and Hallmark Cards will launch a range of greetings cards, party invitations and gift wrap. Both ranges are set for debut in early 2014.
Finally, Kidztation has signed on to make a line of wooden toys, which will launch at retail this fall.
These new deals follow the announcement of Vivid Imaginations and Just Play as the brand’s U.K. and U.S. master toy partners, respectively.
“Tickety Toc” airs on Nick Jr. and Channel 5 milkshake! in the U.K. Zodiak Kids controls worldwide rights for the property except in Korea and Japan.