Zinkia Entertainment has named Bentex Group master apparel partner in the U.S. market for Pocoyo.
Bentex will create apparel lines for both boys and girls that will include t-shirts, sportswear, sleepwear, swimwear and outerwear. Products will debut at retail in spring 2013.
"Bentex is the premiere children's apparel licensee in the industry with a proven history of building successful programs for character driven brands, and we are excited to begin our partnership with them for Pocoyo,” says Maria Doolan, managing director, brand and business development, Zinkia Entertainment. “The new apparel line from Bentex will compliment our existing and upcoming Pocoyo branded merchandise in the U.S. marketplace from partners, including Random House Children’s Books, Bandai America, NCircle Entertainment and TCG.”