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'Yo Gabba Gabba!' Expands Toy Line

Wildbrain Entertainment has sealed a deal with Jazwares for an expanded toy line for the “Yo Gabba Gabba!” series. Jazwares will manufacture, market and distribute a line of preschool toys in a broad range of categories including figures and a

Jazwares will manufacture, market and distribute a line of preschool toys in a broad range of categories including figures and accessories, plush, play sets, vehicles and musical toys. Products will be at mass and online retailers in spring 2013.

“‘Yo Gabba Gabba!,’ now in its fourth season, is a live-action music-driven series with a diverse and loyal fan base that keeps the demand high for imaginative new products,” says Michael Polis, president, Wildbrain Entertainment and executive vice president, branded entertainment and consumer products, DHX Media. “Jazwares is a trusted brand among parents, and this is a unique opportunity for the company to create a toy line that will appeal to the preschool age fans who have followed the show since the beginning, and offer something new to our youngest fans that are just tuning in to the series.”

“We are very excited to have the opportunity to develop a Yo Gabba Gabba! line that captures the magic of the show for young children,” says Laura Zebersky, executive vice president, sales, Jazwares. “The breadth of the line gives us the chance to meaningfully incorporate into the products what parents and young children enjoy most about the show–its lively characters and catchy songs.”

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