WWE has announced a new partnership with Susan G. Komen for the Cure for a line of co-branded ring gear, featuring WWE wrestler John Cena.
The special edition line of pink and black ring gear includes co-branded hats, t-shirts, headbands and wristbands. Cena will wear the special edition gear throughout the month of October in honor of breast cancer awareness month.
The line debuted Sunday at the Night of Champions pay-per-view event in Boston, Mass. and is available at all WWE live events and on the WWE website. WWE will donate 100 percent of its profits to Susan G. Komen for the Cure.
“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” says Dorothy Jones, vice president of marketing, Susan G. Komen. “We’re ready to cheer on John Cena and the WWE Superstars and thank them for helping Komen fulfill our promise to end breast cancer.”