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Worms Products Hit Stores

Worms Products Hit Stores

Team 17 and AT New Media, licensing agent for Worms, have announced that the first lines of Worms products are now available from retailers across Europe. Gaya has launched its Super Sheep plush range based on the game's arsenal of weapons with a sound ch

Team 17 and AT New Media, licensing agent for Worms, have announced that the first lines of Worms products are now available from retailers across Europe.

Gaya has launched its Super Sheep plush range based on the game's arsenal of weapons with a sound chip that plays music from the game when squeezed. The product is now available at retailers across Europe, including Amazon in the U.K. and Germany, TheGeekestLink.com (U.K.), Gamelegends.de (Germany), Fnac.es (Spain), GAME.se (Scandinavia) and Foregames.nl (Benelux).

GB Posters has produced a full color poster available on the company’s website.

Merchandise currently in development that will launch next year includes collectible plush and key rings from IGS (GameOn), as well as apparel, squeezies, mugs, figurines and collectibles.

"Worms as a brand is selling more units now than ever before, and with this growing interest, we have started to see a fantastic range of products and concepts develop," says Simon Kay, chief executive officer of AT New Media. "We hope that the existing and new Worms fans love the ‘incoming’ range of merchandise, and enjoy how the significant depth and customization that exists within this great gaming brand lends itself to some very exciting and innovative products.”

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