Branded Farmers Insurance jerseys will be worn by the players of the WNBA's Los Angeles Sparks beginning on June 6. The two companies recently signed a multiyear marketing partnership.
The Sparks' jerseys will feature the Farmers Insurance name and logo. The deal also includes on-court apparel, in-arena signage, media and related community activities, as well as the team's childhood obesity initiative Sparks in Motion and its women's achievement platform, called Inspiring Women. The Los Angeles Sparks is the second WNBA team to secure such an agreement.
"We are very excited to be on the cutting edge of this type of sponsorship with a major sports franchise in a major market," says Kevin Kelso, executive vice president and chief marketing officer of Farmers Insurance. "What made it even more attractive is that the Sparks reach a primary demographic in our marketing strategy—the women's marketÑnot only in L.A., but throughout our operating territory."