The Wildflower Group, in association with licensing agency Creative Properties, has secured two new licensees for its client, Girls Scouts of the U.S.A., which celebrates its 100th Anniversary in 2012.
Chronicle Books will publish a Girl Scout Cookies Journal, Girl Scouts Vintage Badge Journal and Girl Scouts Mix & Match Stationery in Spring 2012. Additional titles, including a Girl Scouts One Line A Day journal and Girl Scout Cookies Mini Notes, will roll out for Fall 2012.
J2 Licensing will produce girls, juniors and women’s tops, including t-shirts, tank tops and layered looks for Spring 2012. The girls collection will feature bold colors and graphics, while the junior and women’s lines will focus on vintage and nostalgic looks.
Colorbök has shipped its Girls Scouts of the USA arts & crafts line to over a thousand Michaels stores. The debut range includes mini crafts, beads, stickers, stationery and scrapbooking kits.
"We are pleased to have two such respected companies as Chronicle Books and J2 Licensing join our expanding list of Girl Scouts licensees," says Michael Carlisle, principal, The Wildflower Group. "The upcoming rollout of licensed products, including the new apparel and stationery lines, will celebrate Girl Scouts in memorable ways for girls and women to cherish for years to come."