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Weekly E-News, Issue #197, January 30, 2007

 Sponsored by: Canadian Duo Enter Toy Partnership Nelvana and Spin Master Ltd. are collaborating on a line of specialty toys and games for animated series Di-Gata Defenders and Bakugan. Spin Master signed on as master toy licensee for Di-Gata De

Sponsored by:



Canadian Duo Enter Toy Partnership
Nelvana and Spin Master Ltd. are collaborating on a line of specialty toys and games for animated series Di-Gata Defenders and Bakugan. Spin Master signed on as master toy licensee for Di-Gata Defenders in this first-of-its-kind deal in Canada, with plans to create a game that includes action figures, dice, and trading cards replicating the battles from the Teletoon TV series. The dice game will hit store shelves in Canada in March with apparel, interactive, and accessories to follow in coming months. The second property, Bakugan, is a co-production between Nelvana, Spin Master, Sega Toys, TMS, and Japan Vistec, and will air in 2007. Spin Master takes the lead on this 2-D anime-style series with a game that features marble-like balls and metallic playing cards used to transform the balls into multiple collectible characters. The toys already have been released successfully in Japan from another licensee.

Go, Diego, Go! to Star in Live-Action Tour
Nickelodeon and Live Nation partnered on a national tour for Go, Diego, Go Live! The Great Jaguar Rescue. The live-action show, presented by State Farm Insurance, will travel to approximately 50 markets in 2007, starting with Louisville, KY, February 1. The pair also worked together on Dora the Explorer Live!, the highest-grossing project to date for the Nickelodeon/Live Nation partnership.

ER Finds a New Partner in "Where's Waldo?"
Entertainment Rights Plc acquired the worldwide rights for "Where's Waldo?"—also known in international circles as "Where's Wally?". Through the deal with series creator Martin Handford, ER gained audiovisual, licensing and merchandising, publishing, live events, and digital rights. Handford will continue to create and publish the "Where's Waldo?" books in their original format. ER will create new animated and live-action content with multiplatform applications expected to launch worldwide in 2008/2009.

Yummi-Land Sweetens Its Licensee Portfolio
MGA Entertainment sweetened its licensee list for Yummi-Land, adding five new partners. Kids Headquarters will create fashion apparel and swimwear; Franco will manufacture bedding, all bath towels/d

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