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Weekly E-News, Issue #188, November 21, 2006

 Sponsored by: Target Targets Harlem for First Permanent Retail Venue in Manhattan Target is building its first permanent store in Manhattan in the East River Plaza in Harlem between 116th and 119th Streets along the FDR Drive. The 135,000-squar

Sponsored by:



Target Targets Harlem for First Permanent Retail Venue in Manhattan
Target is building its first permanent store in Manhattan in the East River Plaza in Harlem between 116th and 119th Streets along the FDR Drive. The 135,000-square-foot retail store will occupy the second floor of the five-story building with storage space located on the lower level. Home Depot is setting up shop on the first floor, and Best Buy is taking a portion of the third floor.

Fox Home Entertainment Is Sweet on Strawberry Shortcake
DIC Entertainment and American Greetings Corporation finalized a five-year home entertainment agreement with Twentieth Century Fox Home Entertainment (TCFHE ) to distribute Strawberry Shortcake in the U.S. and Canada. The multimillion dollar deal extends TCFHE's distribution of Strawberry Shortcake to include additional DVD exclusive animated titles, a new CGI-animated movie, and a live-action series, as well as select content from DIC's library including Care Bears, Madeline, Inspector Gadget, and Dennis the Menace. The trio will release approximately four new DVD exclusive titles in 2007.

Scholastic Properties Star at Wendy´s
Clifford The Big Red Dog, I Spy, Goosebumps, and Maya & Miguel are starring in a promotion at Wendy's Restaurants through December 17. Consumers purchasing a Kids' Meal will receive one of four original DVD games based on the properties.

McDonald's iZ the Place for Promotion
McDonald´s is turning up the volume on fun with iZ, the first-ever animatronic DJ to be featured as part of its Happy Meals and Mighty Kids Meals. Kids can collect one of six iZ characters as part of the promotion, which runs December 1 through 21. Each toy comes in three color variations for a total of 18 collectible characters.

Mattel Adds Colorful New Licensee
Mattel is partnering with color expert PPG Industries to produce Hot Wheels Spectraflame paint for use in automotive refinishing. The co-branded Hot Wheels/PPG Industries paint line emulates the Spectraflame colors featured in Hot Wheels toy cars and marks the first time consumers can purchase Spectraflame paint. Colors such as aqua, medium sapphire, lime gold, rich yellow gold, bright emerald, anti-freeze green, orange, bright red, Hot Wheels blue, hot pink, light red watermelon, and purple are part of PPG's Vibrance Collection and will be available this month at collision centers and custom paint shops nationwide.

Campaign to Tickle Consumers' Funny Bones
TBS and Parker Brothers are promoting PBS' TV lineup and adult party games Electronic Catch Phrase and Scattergories by Parker Brothers with the "Laugh Loud" campaign. The promotion runs through January 12 with on-air support and online exposure at www.TBS.com. Retailers such as Target, Toys "R" Us, and Kmart also will feature a dedicated co-branded rebate program via branded stickers placed on select Parker Brothers games, as well as "Laugh Loud" point-of-purchase, floor, and rebate pad creative.

New Licensees Support Club Deportivo Guadalajara
The licensee portfolio for Mexican soccer team Club Deportivo Guadalajara is getting kicked up a notch with All-Sport Brush on board for toothbrushes; Bakery Crafts for cake decorations; BDK for automotive accessories and outdoor products; Conrad Asher for dinnerware, cups, and 3-D mugs; IMT for picnic chairs and coolers; JP Imports for domestics and linens; and Kittrich Corp. for stationery, toys, paper party goods, and room décor. P&L Global Network handles the licensing program.

Sakar Launches Licensing Division
Sakar formed a new licensing division and already has four clients on board including DreamWorks Animation, For Dummies, Out of Order, and The Spy Academy. The company's diverse product offerings include: digital cameras, digital/video camera accessories, computers, iPods and gaming accessories, digital camera video bags, binoculars, CD players, MP3 players, portable sound cases, radios, and gift and toy electronics.

Sesame Workshop Signs Two Deals
Sesame Workshop is making Plaza S

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