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Weekly E-News, Issue #171, July 25, 2006

Sponsored by: Key Executives Leave Marvel There are big changes over at Marvel as Tim Rothwell, president of worldwide consumer products, and Bruno Maglione, president of Marvel International, have left the company, according to a filing with the SEC

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Key Executives Leave Marvel
There are big changes over at Marvel as Tim Rothwell, president of worldwide consumer products, and Bruno Maglione, president of Marvel International, have left the company, according to a filing with the SEC. While the dust settles, Paul Gitter and Matt Finick will be the acting managers of the global licensing division with the following senior management providing support and taking on additional responsibilities: Gitter will assume all responsibilities for domestic consumer products licensing; Mark Rhodes will report to Gitter on retail channel growth strategy; Finick will assume all responsibilities for UK/Japan operations and finance; Shailesh Patel will report to Finick and manage the day-to-day operations of the UK and Japan offices; Josh Silverman will assume responsibilities for all international agents' licensing and report to Finick; and Daniela Tose will report to Silverman and manage the day-to-day international agent business. Adam Wolff will support the global licensing group with deal analytics and intelligence, while Kevin Feige will assume creative oversight/direction for the animation and interactive segments, with Chris Fondacaro developing the theatrical consumer products style guides. Ames Kirshen will report to Feige on interactive creative matters; David Maisel will assume responsibilities for the business aspects of wireless, animation, and interactive matters, with Seth Lehman consulting on the interactive and wireless business and legal issues and Dan Buckley working with Gitter and Finick for all global license publishing initiatives. Marvel could not be reached for comment.

USCPG Licensing Goes to Home Division
Changes also are going on over at Universal Studios Consumer Products Group as the company's licensing arm will be folded into the home entertainment group in January 2007 to take advantage of synergies in retail distribution. Further, its wireless and interactive groups will be aligned with the business and digital initiatives of Universal Pictures.

Cartoon Network Unveils Massive Online Strategy
Cartoon Network is partnering with Grigon Entertainment on the network's first massively multiplayer online game. The deal marks the first-ever partnership between a U.S. entertainment company and a Korean developer to create an MMOG for the global marketplace. The game, due in 2008, will be free to download with subscription, and micro-transactions will be available to players to enhance the gaming experience.

Mattel Brands Taps New Master Apparel Licensee
Mattel Brands Consumer Products signed Children's Apparel Network as master licensee for Barbie apparel in the U.S. The first collection (suggested retails, $10 to $60) will launch in all channels in spring 2007 and will offer sportswear, activewear, outerwear, and swimwear in girls' sizes 2 through 16.

Toys "R" Us Kicks Off Toys for Tots Program
Toys "R" Us, Inc., will partner with the Marine Toys for Tots Foundation on a nationwide campaign to boost toy and monetary donations during the 2006 holiday season. Toys "R" Us and Babies "R" Us stores across the country will serve as the "Giving Headquarters" from October through December by collecting both cash and toys. Online shoppers also will be able to make a cash donation via www.Toysrus.com/ToysforTots. The company made a $1 million toy donation to Toys for Tots and a $100,000 cash donation to kick off the program.

Collective International takes on Sims Snowboards
Collective International, LLC, secured the exclusive worldwide rights to Sims Snowboards from Tom and Hilary Sims. The agreement names Collective the exclusive licensing agent through 2026 and also provides Collective the option to purchase the trademarks in the near future. Included in the agreement are trademarks World Snowboarding Championships, Sugarboards, and Carve.

Deal Is Music to Pok

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