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Weekly E-News, Issue #170, July 18, 2006

Sponsored by: Mattel Feels the Need for Speed Mattel will hold a day-long Hot Wheels festival in the city of Speed, KS, Sunday, August 6, to honor the automotive history of America's rural highways. No doubt the expected attendance of more than 5,000

Sponsored by:



Mattel Feels the Need for Speed
Mattel will hold a day-long Hot Wheels festival in the city of Speed, KS, Sunday, August 6, to honor the automotive history of America's rural highways. No doubt the expected attendance of more than 5,000 will outnumber the 35 people who currently reside in the Mid-Western town. The celebration will kick off with a parade led by a life-sized Hot Wheels car and end with an extensive show of classic vehicles and hot rods, a Miss Hot Wheels pageant, a motorcycle show, and food and local vendors. Attendees will receive a commemorative Hot Wheels event car while supplies last.

FUNimation Execs Create New Entertainment Company
Barry Watson, Stephanie Glotes, and Richard Ray–all senior execs at FUNimation–formed Illumitoon Entertainment with a focus on acquiring anime from Japan and retrofitting it for American audiences.

New Venture Courts Faith and Secular Audiences
DIC Entertainment and Thomopoulos Productions created Promise Media Productions, a new venture focused on developing, marketing, and distributing original live-action and animated content such as an animated version of Black Beauty; a remake of Ben Hur; and an original live-action theatrical production, Angel Flight for Life, for the faith-based and secular markets. In addition to developing comprehensive licensing and merchandising campaigns, Promise Media Productions will build an online community.

Kargo Launches Mobile Site
Kargo launched FeverMobile.com with mobile content to include MP3 tones, celebrity voice tones, master tones, and images. FeverMobile.com is the only mobile content site currently allowed to offer Bob Marley music and images in the North American market. The site initially is available on Cingular Wireless and T-Mobile and soon will expand to other national carriers. FeverMobile.com offers users up to 37 percent savings on subscription plans that start at $4.95 per month. Unlike other "use it or lose it" mobile content plans, FeverMobile.com lets users roll over their unused credits from month to month.

Fremantle Home Entertainment Gets Prehistoric
Fremantle Home Entertainment will handle worldwide DVD sales and distribution for the Prehistoric Park TV series. Due late summer in the UK, the DVD will contain six episodes and include a "making of" featurette. The company also secured home entertainment sales and distribution deals in Australia with MRA Entertainment and in Japan with SPO Inc.

Designer Brings Character to Idlehour Entertainment
Idlehour Entertainment signed a multi-year agreement with lifestyle apparel designer Michelle Quaranta and will manage all licensing initiatives related to the designer's Mija character. Mija, a Tibetan monk, was introduced in 1997 as the subject of a yoga-inspired apparel line.

RJM Licensing's New Deal Is for the Birds
RJM Licensing, Inc., added Peterson Field Guides to its client portfolio in a deal with Houghton Mifflin Company. The licensing program for the bird-watching books will have two distinct strands. Manufacturers will be able to put the Peterson Field Guides Seal of Approval on products bird-watchers use, and they also will have access to Peterson's artwork, photographs, and writings. Initial categories will include bird feeders, birdhouses, binoculars, apparel and accessories, stationery, gifts and collectibles, and home d

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