Warner Bros. Consumer Products will renew its ongoing global partnership with Nestlé Water, which is conducting a successful ongoing campaign featuring Looney Tunes branded water bottles. The campaign focuses on encouraging kids to be physically active. It has resulted in the sale of more than 870 million water bottles since the partnership began in 2001.
The extended partnership also will allow for expansion into additional global regions: Middle East, Africa and Asia, and will now encompass the countries of France, Belgium, Spain, Portugal, Italy, Hungary, Poland, Switzerland, Argentina, and Mexico. WBCP’s partnership with Nestlé Waters includes the Nestlé Pure Life, Nestlé Véra and Nestlé Aquarel brands.
“The partnership with Nestlé Waters has been long and fruitful and we’re thrilled that the iconic Looney Tunes characters continue to encourage kids to stay active and hydrated,” says Pilar Zulueta, executive vice president and general manager, Warner Bros. Consumer Products, EMEA. “We will no doubt continue to grow our relationship and align our beloved properties with Nestlé Waters offerings.”
“The success of our bottles featuring the Looney Tunes characters reflects the remarkable nature of our partnership with Warner Bros. Consumer Products,” said Bruno Le Ciclé, Senior VP Marketing and Sales, Nestlé Waters. “We look forward to working further with Warner Bros. as we expand our campaign to additional regions.”