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WBCP, Miss Selfridge Extend Licensed Fashion Deal

On the heels of the successful Gossip Girl line, Warner Bros. Consumer Products and Miss Selfridge are launching a follow-up collection, as well as fashions inspired by another TV series "The Vampire Diaries."The new Gossip Girl collection has f

On the heels of the successful Gossip Girl line, Warner Bros. Consumer Products and Miss Selfridge are launching a follow-up collection, as well as fashions inspired by another TV series "The Vampire Diaries."

The new Gossip Girl collection has four partywear items: a black maxi dress with a cut-out back, jumpsuit with gold beaded neckline, leopard print asymmetrical ruffle dress and an embellished black bodycon dress. It hits later this month in stores and online (Missselfridge.com).

Meanwhile, Miss Selfridge has joined WBCP's licensing program for The Vampire Diaries. The apparel line will include T-shirts, vests, hoodies and a jersey maxi dress. The range will be available late October in stores and online.

"We're delighted to be working with Miss Selfridge again," says Paul Bufton, general manager of Warner Bros. Consumer Products U.K. "As a partner they have shown a true understanding of our brands and the ability to take the core DNA of our properties and translate it to fashion-forward products that our core consumers aspire to own."

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