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WBCP Launches Global Program for Next Potter Films

Warner Bros. Consumer Products has launched its worldwide merchandising program for the upcoming releases of Harry Potter and the Deathly Hallows: Part 1 (Nov. 19) and Part 2 (July 15, 2011).The latest licensees to join the product push include:LEGO for c

Warner Bros. Consumer Products has launched its worldwide merchandising program for the upcoming releases of Harry Potter and the Deathly Hallows: Part 1 (Nov. 19) and Part 2 (July 15, 2011).

The latest licensees to join the product push include:

  • LEGO for construction sets, including Hogwarts Castle, Freeing Dobby, Quidditch Match, Hagrid's Hut, The Burrow and Hogwarts Express

  • Mattel for a chess set and Scene It? Second Edition DVD game

  • Noble Collection for wands, chess sets and high-end sculpts

Other global licensees include Tomy, Panini, DeAgostini, Hasbro, Rubie's Costume, Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Hallmark, Andrews McMeel Publishing and Tonner Doll.  

"The world of Harry Potter has spawned the most successful film franchise in history and continues to captivate fans of all ages," says Karen McTier, executive vice president of domestic licensing and worldwide marketing for WBCP. "As a result, our impressive roster of committed licensees continues to create products that capture the spirit of the brand and delight audiences around the world."

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