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WBCP Draws Crayola into Partnership

WBCP Draws Crayola into Partnership

Crayola and Warner Bros. Consumer Products have teamed up to bring Warner Bros. characters to Crayola’s line of art activities. Properties including Green Lantern, Looney Tunes and Scooby-Doo will be featured on Crayola’s Giant Coloring Pages,

Crayola and Warner Bros. Consumer Products have teamed up to bring Warner Bros. characters to Crayola’s line of art activities. Properties including Green Lantern, Looney Tunes and Scooby-Doo will be featured on Crayola’s Giant Coloring Pages, Color Explosion and Mess-free Color Wonder lines.

“Green Lantern, Looney Tunes and Scooby-Doo are some of the most beloved characters in the world and we’re very proud to be partnering them with this great product line from Crayola,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing for WBCP.

Set to hit stores this summer, Green Lantern will feature in the Crayola Color Explosion Green Lantern deluxe set. In fall, Bugs Bunny, Tweety and Taz will make their way into the Crayola Looney Tunes Giant Coloring Pages available in Walmart stores. Scooby-Doo will also make his way to Crayola Scooby-Doo Giant Coloring Pages in spring 2012, set to be available in retailers in the U.S. and Canada. Scooby-Doo will further be featured on a 24-page Crayola Scooby-Doo Mess-free Color Wonder Coloring Book. The special edition expansion book will be available at major retailers next spring.

The partnership will also grant Crayola rights to develop products featuring DC Comics superheroes, including Batman, Superman and DC Super Friends, as well as Happy Feet 2, for retail in the U.S. and Canada.

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