Warner Bros. Consumer Products has booked its “Batman Live” world arena tour in Sweden, Denmark, Switzerland, France and Norway before it travels over the Atlantic to North America next summer.
A first for the Batman brand, the action-packed live show will tour the U.K. until Oct. 8, visiting Newcastle, Glasgow, Sheffield, Birmingham, London, Liverpool, Nottingham, Dublin and Belfast before heading further into Europe. It opened in Manchester Tuesday night.
“We often talk about the halo effect in licensing but the ‘Batman Live ‘world arena show is a great example of an event that will provide fans with a ‘real life’ experience of the brand that will drive consumer demand for Batman related content and consumer products long after the show leaves town," says Bruno Schwobthaler, senior vice president, sales and business development, WBCP EMEA. "More than a one off production, ‘Batman Live’ forms an integral part of our world-class licensing and marketing plans for the Batman franchise that continues to captivate audiences from preschool through to adulthood and often for a whole lifetime.”