Mattel, master toy licensee, will debut its multi-category toy line, which includes action figures, vehicles, role-playing games, play sets, games and puzzles. Each basic action figure will include a Green Lantern ring for kids to wear.
Other key licensees include Rubies, with a line of Green Lantern costumes and costume accessories; Noble Collection, with high-end ring and lantern prop replicas; and NECA, with a Green Lantern projection ring and other accessories. Additional licensees include: Pressman Toys, Hewlett-Packard, Funko, Horizon Group USA, Hy-Ko Products, Kidz Toyz, LPG International, Mezco Toyz, SRM Entertainment, Toy Factory, Trend Setters, Formation Marketing Canada Ltd. and University Games.
“Green Lantern is among the greatest super hero characters in popular culture, and we are proud to unveil a merchandise program befitting this summer’s highly anticipated film as well as the perennial comic book franchise,” says Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products.