Primark will produce apparel ranges featuring a broad range of Warner-owned entertainment brands including Looney Tunes, DC Comics super heroes including Superman, Batman and Wonder Woman, Scooby Doo, The Flintstones and Tom & Jerry.
The deal includes all product areas available in the 221 Primark stores across Europe including Primark’s 153 U.K. stores with further distribution in Ireland, Spain, Portugal, Germany, Netherlands and Belgium.
"To date, we’ve seen great presence for our brands in Primark and this is an exciting extension of our successful partnership. Primark is committed to producing quality, on-trend apparel that embraces the core values of our brands," says Paul Bufton, general manager, Warner Bros. Consumer Products U.K. "The retailer is a dominant force on the high street and it welcomes millions of customers into its stores every day, the potential to drive sales and consumer awareness for our brands is incredible."
"This is a very exciting opportunity for Primark to work directly with Warner Bros," says Paul Marchant, chief executive, Primark. "This agreement will allow us to offer Primark customers a combination of great fashion and design, showcasing Warner Bros brands, at amazing Primark prices.”