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Warner Bros. Signs German Retail Deal

Warner Bros. Consumer Products has signed a deal with The Continuity Company Düsseldorf that will see The Looney Tunes used in a seven-week customer loyalty promotion focused on sports and nutrition with German retail chain Penny.Beginning March 5, c

Beginning March 5, customers will be rewarded with two free Looney Tunes collectible cards for every €15 they spend in-store in 2,400 Penny stores. There are 36 trading cards for kids to collect, including 12 special cards, six diet cards, which can be used as bonus cards, and six glitter cards. A special collector’s album will also be available to buy exclusively from Penny stores.

Branded banners, flyers, posters, ceiling hangers and point-of-sale material will provide visibility in-store. Penny will also support the promotion with a national marketing campaign that includes TV spots, posters, print and online advertising and a dedicated Facebook page.

"We are very excited about this campaign and the opportunity to work with Penny on such a comprehensive project," says Bruno Schwobthaler, senior vice president, sales and business development, Warner Bros. Consumer Products, EMEA. "Endorsing a more active lifestyle for kids has been a key initiative for the Looney Tunes brand over the last few years and we hope that this promotion will replicate the successful Looney Tunes Active sports parties and school activities we have organized in Germany in the past. As a classic brand, The Looney Tunes are loved by kids and parents alike and their appeal to both boys and girls makes them the perfect fit for this promotion with Penny."

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