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Warner Bros. Names Master Toy Partner

Warner Bros. Consumer Products has named The Bridge Direct master toy licensee for Looney Tunes and the animated television series, "The Looney Tunes Show."Under the agreement, The Bridge Direct will develop products based on characters includin

Under the agreement, The Bridge Direct will develop products based on characters including Bugs Bunny, Daffy Duck, Sylvester, Tweety, Taz and Road Runner. The multi-category product line will include plush, figures, figure play sets, vehicles and role play items. Products will be available at retail in fall 2012.

"The Looney Tunes continue to transcend generations of fans and we couldn’t be happier to partner with The Bridge Direct as the master toy licensee of this cornerstone property," says Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "With these beloved characters, and the fresh new The Looney Tunes Show animated series, we are excited to offer fans of all ages so many new and exciting toys and products to bring their imagination to life."

Back to Toy Fair 2012 Round-up

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