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Warner Bros. Names Hobbit Toy Partner

Warner Bros. Consumer Products has named The Bridge Direct worldwide master toy and game partner for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.The Bridge products will include action figures, play sets, and role play accessori

The Bridge products will include action figures, play sets, and role play accessories, which will debut at retail next fall, prior to the Dec. 14 release of the first film, The Hobbit: An Unexpected Journey.

“We’re thrilled about our partnership with The Bridge Direct, which produces engaging products that will recreate the storyline with stunning detail,” says Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “Thanks to many of the same creative minds behind The Lord of the Rings trilogy products, we’re looking forward to unveiling a robust toy line for the two films that captures the excitement of the beloved adventure and delights loyal fans of the series.”

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