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Walmart Launches Local Facebook App

In response to its 9 million Facebook fans asking for a more local focus, Walmart launched the “My Local Walmart” Facebook application, which will include more than 3,500 store-specific Facebook pages.The app will provide locally relevant info

The app will provide locally relevant information for U.S. Walmart stores, including new products, rollbacks and in-store events. Walmart and Facebook will continue to test, improve and add additional features to the app as users provide feedback.

“From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers,” says Stephen Quinn, executive vice president and chief marketing officer at Walmart U.S. “Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart.”

“People on Facebook want to connect with the brands that they love,” says Carolyn Everson, vice president of global marketing solutions, Facebook. “Walmart’s new app offers enhanced local interaction at an unprecedented scale to their customers. Walmart continues to put people at the center of their marketing, in this case by bringing relationships to life locally.”

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