Build-A-Bear Workshop has partnered with teen actress and singer Victoria Justice for a merchandising program to launch in December.
The retailer will introduce Victoria Justice-branded fashions and accessories for its plush lines, which will also be available at Buildabear.com. Initial items will include a bear-sized T-shirt, followed by a red carpet-inspired dress in early 2011 and later that year, a stuffed animal. In addition, Justice will also be involved in the retailer's Love.Hugs.Smiles. initiative, which encourages customers to share their unique, everyday reasons to smile.
"We are pleased to partner with Victoria Justice on a number of exciting new products and programs that we know will appeal to tweens, teens and younger guests alike," says Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop.
Justice is the star of Nickelodeon tween series "Victorious."