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Veteran Kaufman Joins N.S. Bienstock

N.Y.-based talent agency N.S. Bienstock has tapped veteran licensing executive Sid Kaufman as a branding and licensing agent. Kaufman’s responsibilities for the growing agency include licensing, sponsorship and spokesperson representation, business

Kaufman’s responsibilities for the growing agency include licensing, sponsorship and spokesperson representation, business development, branding consulting, as well as non-scripted television packaging representation.

"N.S. Bienstock, Inc. is continuing its aggressive move into the branding and licensing world,” says Adam Leibner of Bienstock. “Kaufman’s expertise and experience will allow us to leverage our position as the broadcast news and non-scripted television leader to become an innovator in the branding and marketing space.”

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