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Very Hungry Caterpillar Adds International Deals

Chorion has announced a string of new licensing and promotional deals, as well as partners for The World of Eric Carle in the U.S., U.K., Germany, Australia, Asia Pacific and Japan. New U.S. publishing partners will introduce an assortment of products in

Chorion has announced a string of new licensing and promotional deals, as well as partners for The World of Eric Carle in the U.S., U.K., Germany, Australia, Asia Pacific and Japan. New U.S. publishing partners will introduce an assortment of products in 2011.  

Random House Children's Books will launch a range of coloring and activity books in the fall, with further introductions in 2012. Publications International will launch scrapbooks this spring, with a line of sound books to follow in the fall. Night and Day Studios will launch My Very First App in late September for iPhone, iPad and iTouch, which will draw from the popular "Eric Carle My Very First Book" series. In the U.K., The World of Eric Carle babywear, featuring The Very Hungry Caterpillar, continues to expand with George at Asda launching apparel in July.

Chorion has signed new deals for The World of Eric Carle in Germany with Joy Toy, as distributor of Kids Preferred toys, launching The Very Hungry Caterpillar soft toys to the market for the first time this fall. Also in Germany, Heye, a leading calendar company in German-speaking countries has signed for calendars, date books, monthly planners and family planners. The products are expected to roll out this year.

In Australia, Target has launched The World of Eric Carle infant toys with the introduction of infant apparel in spring 2011. This follows the debut of fashion T-shirts for juniors at Jay Jay's in August capitalizing on the nostalgia of The Very Hungry Caterpillar.

Chorion is also expanding the brand in Europe with the appointment of Marathon Media in France and the Copyright Promotions Licensing Group in the Netherlands, Belgium and Luxemburg as representatives for The World of Eric Carle.

In Asia, The Very Hungry Caterpillar is the No. 1 overseas picture book in the Japanese market and Chorion has appointed Infiniss as the new agent for The World of Eric Carle in Korea.

"The World of Eric Carle is an evergreen property which continues to appeal to children and adults of all ages around the world," says Steve Cipolla, executive vice president of global licensing and sales at Chorion. "We are excited to be partnering with these leading merchandising companies to bring contemporary products to the market."

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