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Vandor Signs Grateful Dead

Vandor has also added the Grateful Dead to its roster of pop icon licenses, which include Muhammad Ali, Star Wars, The Avengers, Spiderman, Dr. Seuss’ The Lorax and Batman.  Vandor will make drinkware, tin totes, stationery, shopper totes and c

Vandor will make drinkware, tin totes, stationery, shopper totes and clocks featuring Grateful Dead imagery for sale in 2012.

In addition, the company is adding 52 new products to its catalog for 2012, expanding its offerings to include acrylic travel cups and ceramic travel mugs. An initial line of eight licensed travel mugs will be available January 2012; and the acrylic travel cups debut in January as well, featuring 11 different designs.

“Products and pop icons are being packaged for seasonal appeal around Mother’s and Father’s Day, Back to School, holiday gift giving and more,” says Stacey Dobkins, vice president, licensing and marketing at Vandor.  “Vandor will also help retailers capitalize on the many milestones enjoyed by our legendary licensed properties with special displays throughout the year.”

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