Univision Communications was named the exclusive consumer products licensing agent for Grupo Televisa’s brands throughout the U.S. and Puerto Rico.
The agreement includes iconic Televisa brands such as El Chavo, Chapulín Colorado, Hablando Sola, Chef Oropeza, as well as all licensing for Televisa novelas, reality series, live action and game shows.
Univision’s consumer products team, led by Francisco Arenas, vice president, will focus on a wide array of product categories including apparel and accessories, toys and games, branded publishing, back-to-school items, stationery and home décor.
“This relationship is a natural extension of our already close working relationship with Grupo Televisa,” says Rick Alessandri, senior vice president, Univision Enterprises. “To be able to have exclusive access to an incredibly deep portfolio of brands which resonate and connect emotionally with our U.S. Hispanic consumer is an amazing opportunity.”
“We are ready to give the market an experience to our properties off-screen” says Maca Rotter, executive director, Televisa Consumer Products. “Grupo Televisa will have the opportunity to replicate what we have done successfully in Mexico for the past eight years. We are confident that Univision Consumer Products will immediately become the leading Hispanic licensing player within the U.S.”