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United Way Signs Leap Year Publishing

United Way Store inked a deal with Leap Year Publishing for United Way and Avalon co-branded wall calendars, which will contribute a percentage of sales to the United Way.  Georgia-based Lemur Licensing brokered the agreement.  The 2013 calendar

The 2013 calendars will be sold through mass, drug, grocery and online retailers beginning May 2012. 

“Leap Year is delighted to partner with a great organization like United Way and in doing so give back to communities” says Enno Tjalsma, president, Leap Year Publishing. 

“United Way has more than one hundred years of brand equity, with endless potential inside the national consumer market," says Greg Magnani, president and chief executive officer, United Way Store. "A broad reaching category like wall calendars fits very well with our audience.  Combining a large variety of wholesome titles with a mechanism that helps people and communities through United Way, we believe the program is positioned for success.”

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