Germany-based United Labels has added Justin Bieber to its portfolio, and will make branded products for sale in Europe.
The line will begin to roll out at the end of the year, including textiles and giftware. United Labels plans to launch a comprehensive range of Beiber products onto the European market.
"The Justin Bieber license will open up a new segment of the market for us, with the prospect of many exciting opportunities for the future," says Peter Boder, founder and chief executive officer of United Labels. "We will be looking to use to our advantage the considerable level of brand awareness associated with Justin Bieber and position a high-revenue merchandise range within both the large-volume and specialty retail market."