“Toonix has really taken off across Asia Pacific as Cartoon Network’s fans love the ability to express themselves via their own personalized avatars,” says Mark Counsell, associate director of interactive media, Turner. “Our partnership with BlueArk takes the Toonix experience to an inter-galactic level with the launch of the first Toonix digital universe.”
The cross-platform game will be available in Asia-Pacific for mobile devices, tablets and computers in late 2012. The new social game complements other Toonix initiatives in development, including mobile apps and original video content, set to debut on Cartoon Network later in the year.
In the new game, which will be named through a regional contest, players or “planeteers” save the Toonix universe by transforming lifeless planets into flourishing, sustainable communities. Planeteers can unleash their creativity to design their unique Toonix worlds.