Toys ‘R’ Us has collected nearly $1.9 million during its second consecutive fundraising and awareness campaign for Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding a cure for childhood cancer.
From June 1 to July 31, Toys ‘R’ Us and Babies ‘R’ Us customers were encouraged to make a donation in-store or online, or by signing up to host an official Alex’s Lemonade Stand.
ALSF was inspired by Alexandra Scott, who fought cancer until she was 8-years-old. Alex hosted front-yard lemonade stands to raise money for kids like her, and in 2005, her parents established ALSF to continue what Alex had started. Since TRU’s partnership with the foundation began in 2011, more than $3.9 million has been raised.