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TRU Expands Mobile Capabilities for Shoppers

Toys"R"Us has launched a number of new mobile-based capabilities for shoppers to take advantage of store promotions, including a coupon barcode scanning technology.The retailer's new services include:Scannable mobile coupons at TRU and Babies&qu

Toys"R"Us has launched a number of new mobile-based capabilities for shoppers to take advantage of store promotions, including a coupon barcode scanning technology.

The retailer's new services include:

  • Scannable mobile coupons at TRU and Babies"R"Us stores nationwide, where store associates can scan customers' mobile e-mail coupons from their mobile devices.

  • Mobile eGift cards that can be scanned in-store at point of sale.

  • "R" mobile messaging free subscription service, offering shoppers exclusive deals, promotions and alerts on their mobile devices.

"Mobile phones are an integral part of busy moms' and dads' lifestyles and we are always looking for exciting new ways to engage and present them with the most streamlined, on-the-go shopping solutions," says Prama Bhatt, vice president and general manager for U.S. e-commerce at Toys"R"Us. "Expanding our mobile offerings to include coupon barcode scanning and mobile messaging allows us to build stronger relationships with our customers while providing added convenience."

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